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The programme fits anyone who reaches a research or laboratory audience. The application form lists a website or blog, social media, a forum, a chat group or community, or sharing personally with people you know, so a large following is not the only route in. An optional field lets you add anything else worth knowing, such as what you normally post about and why Pepsup would fit there.
Applying is a short form on the affiliate registration page: an email address, where you would promote Pepsup, and a link to it. That address is also how you sign in and how we reach you about payouts. Every application is read by hand and you hear from us either way. Payout requests are checked before we pay, and ordering through your own link or posting your code on coupon sites are grounds for refusal.
How you promote matters as much as where. Everything sold here is supplied under our research-use-only terms, for in-vitro laboratory research use only and not for human or veterinary use, so your posts need the same framing: no medical, dosing, weight-loss or efficacy claims, no personal-use stories, no invented urgency or misleading pricing. If an idea sits in a grey area, ask customer support before you publish.